A commercial operator who also builds the AI.
For 5+ years at Zalando Marketing Services I've worked the commercial and marketing side of one of Europe's largest fashion marketplaces - advising 200+ brands across fashion, beauty and accessories and closing €15M+ in marketing-investment sales through Joint Business Planning with C-level, media planning and P&L-driven growth.
In parallel I founded an independent AI automation practice. I don't just brief these systems - I build them end-to-end with Claude Code: production chatbots, RAG assistants, content pipelines and operations automations that cut cost and save time for real businesses.
That pairing - commercial judgement plus the ability to ship the technology - is what I bring to a team. Based in Berlin; working in English and German.
Five years driving brand revenue on Zalando's marketplace.
What I own
- Joint Business Planning - lead annual planning with C-level stakeholders, translating brand strategy into growth roadmaps within Zalando's ecosystem.
- Portfolio ownership - manage 40+ brand partners at any time, consistently exceeding revenue & ROAS targets through data-led strategy, channel mix and budget allocation.
- Media & investment - advise on market positioning and media investment using consumer insights and P&L analysis; media plans worth €600k+.
- Product & mentorship - pilot new ZMS ad products pre-rollout and mentor consultants across cross-functional squads.
Career progression.
Zalando Marketing Services
Berlin, Germany · 2020 - PresentLead Joint Business Planning with C-level stakeholders and own 40+ brand partners, exceeding revenue & ROAS targets. Pilot new ZMS ad products and mentor consultants across cross-functional squads.
Led yearly and campaign media planning worth €600k+ for brand partners, advising on ZMS solutions and product value.
Grew partner revenue through performance monitoring, P&L-based budget optimisation and partner education webinars.
Onboarded and trained partners on the ZMS Self-Service platform, driving adoption and relaying user feedback to product teams.
Henkel AG
Hamburg, Germany · 2018 - 2020Created educational and marketing content for Schwarzkopf ASK, aimed at professional hairdressers. Produced digital materials and ran in-house photo shoots for online brand campaigns. Supported international influencer collaborations and brand-promotion events.
Systems I've shipped, not just slides.
I design and ship production AI for SMBs, built rapidly with Claude Code - conversational & booking agents, RAG knowledge assistants, content automation and custom web platforms. Each with a measurable result.
AI booking & support chatbot
50% of ordersHandles half of all orders autonomously over Facebook Messenger with human handoff - grounded in retrieval over the client's knowledge base.
Operations automation
22.5 h / moSyncs every incoming order into the team's task boards automatically - saving ~1.5 hours a day and eliminating missed orders.
AI content pipeline
1 post / dayAuto-generates and schedules one on-brand post per day across channels - removing daily content work for the owner.
AI-for-business platform
.ltFounded and built Lithuania's AI resource hub: news, tutorials, tool reviews and a specialist marketplace.
What I bring.
Education
Saxion University of Applied Sciences, Netherlands · 2020
Languages
English (fluent) · German (B2)
Let's talk.
Open to Key Account Management, Marketing Manager and AI Consultant roles - and to interesting automation projects.